Content Marketing Tools You Should Be Using

Creating content is not easy. I believe a lot of content creators can agree. Thankfully, there are tools available for us to use to make life a little bit easier for us when we create content. Read more to find out which content marketing tools you should use when creating your content.

Before we dive in, what is Content Marketing? According to Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

With Content Marketing, we communicate to our customers providing a unique selling point. To achieve this, you can opt to use marketing tools such as these:

  1. Hubspot Marketing Hub

Launch professional-looking landing pages with a free landing page builder, attract more visitors to your site with free ad management tools, and grow your database with free form tools that convert visitors into qualified leads. HubSpot CRM will automatically organize, enrich, and track each contact in a tidy timeline.

Connect with and convert visitors in real time using live chat, and scale your one-to-one chat conversations with chatbots — no coding required.

Taken from HubSpot

2. Adobe Marketing Cloud

Make sure your content is consistent and personalised for each customer with Adobe Experience Manager Sites. Create and manage your digital experience across all channels with automated tools that make scaling effortless.

Taken from Adobe

3. Influitive

The industry-leading platform for mobilizing customers and advocates using content-targeting, gamification, engagement and rewards.

Taken from Influitive

4. Populr

Communicate your business and sales messages beautifully with web pages you can assemble as easily as powerpoint slides. With Populr, you don’t need a programmer or designer to make an impact on the web.

5. Marketo

Identify, engage, and accelerate the customer experience.

Engage the right customers through behavior tracking

Easily build and scale automated marketing campaigns

Determine how marketing and channels impact revenue

Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities to orchestrate your buyer’s journeys.

It is important to scout for the the right platform to use that you’re comfortable with. Thankfully, there are a lot of options available to choose from. Keep in mind the different features that each product offers that would be suitable for your business.

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